study
The Marketer's Guide to Creating a Practical AI Roadmap
If you want to lead in the age of AI you need a roadmap. What does a good AI roadmap look like for marketers? Here's what McKinsey, Gartner, and others suggest.
Brian Cavoli
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If AI Gets Facts Wrong, How Can I Trust It With My Marketing?
AI tools make a lot of mistakes. Should marketers pull back on AI because it makes mistakes?
study
When AI Tools Boost Productivity but Hurt Motivation
While AI tools improved the quality of employee output, they lowered motivation and increased boredom. This isn’t a failure of AI — it’s a failure of how it is implemented.
experience
Why the AI Revolution is Different Than the Internet Revolution
Lessons from Cisco’s John Chambers: Experience and Disruption There are times when a seasoned leader offers a perspective that crystallizes a shift already underway. That’s what happened when I read McKinsey’s recent interview with John Chambers, former CEO of Cisco, in “Lead or Lag: CEOs Must Embrace
study
What Four Recent Studies Say About the State of AI in Marketing Today
Four recent State of AI in Marketing reports each offer a clear picture of how AI is becoming essential in marketing, but the depth of integration and the maturity of strategy vary widely.
AI forward
What Does It Mean to Be “AI Forward” in Marketing?
Being AI Forward isn’t just about using AI. It’s about integrating it into every facet of marketing in a way that is thoughtful, strategic, and — above all — human-centered.