chatgpt
From Prompts to Persistence: How ChatGPT Agents Promise to Transform Marketing Workflows
Shift from reactive content creation to autonomous, persistent execution across the marketing lifecycle.
Brian Cavoli
sales training
How I Used AI to Transform Sales Training into a Human-Centered System
Our salespeople deserve training that works for them. Tools that are engaging, informational and helpful in the ways they need.
mastery
You’re Using AI, But Are You Really an AI Marketer?
Here’s how to use AI across the full marketing cycle and become a power user. Inspired by ActiveCampaign’s 2025 AI Marketing Report.
adoption
How Marketing Leaders Can Accelerate Company-Wide AI Adoption
Turn your team’s AI momentum into a catalyst for organization-wide transformation
hiring
Hiring Marketing Talent Today, When AI Is Still Rewriting the Job Description
Questions to ask marketing candidates right now to assess their judgement, adaptability, and fluency with AI as a creative partner.
videos
Eight Seconds at a Time: The Frustrating Joy of AI Video Tools
SMB marketers may be in the sandbox phase of AI video now—and that’s exactly where we should be.
From Canvas to Canva: Turning ChatGPT Ideas into Marketing Assets
Marketing starts with ideas, but marketers aren’t just idea generators. They’re idea activators. That’s where the ChatGPT Canvas to Canva workflow comes in. ChatGPT Canvas gives marketers an AI-driven drag-and-drop visual whiteboard to brainstorm, organize, and shape content ideas before you move into design. And when it’
SEO
Get to Know AEO: Answer Engine Optimization is the Future of Search Marketing
AI is transforming how people discover information. Answer Engine Optimization (AEO) builds on traditional SEO by focusing on delivering the best possible answer, not just ranking for keywords.
NYTimes
Trust and Taste: The Two Human Qualities AI Can’t Replace
In a world of infinite AI output, two human qualities are essential: trust and taste. Discover why your judgment is the ultimate differentiator.
Can Gen AI Tools Audit Your SEO? What ChatGPT, Claude, Gemini & Copilot Can, and Can’t, Do
SEO is one of the most cost-effective ways to grow your marketing impact, but it’s also time and resource intensive. If you're part of a lean SMB marketing team, you may not have a dedicated SEO expert or the budget for a professional agency. That’s where
So Many Models: How to Choose the Right ChatGPT Model for Marketing
What a marketer needs to know about all the ChatGPT models available.
research
AI for DIY Market Research: A Final Four of Top Tools
My Final Four tournament of the top AI tools for a DIY AI market research national champion.