NYTimes
Trust and Taste: The Two Human Qualities AI Can’t Replace
In a world of infinite AI output, two human qualities are essential: trust and taste. Discover why your judgment is the ultimate differentiator.
Brian Cavoli
Can Gen AI Tools Audit Your SEO? What ChatGPT, Claude, Gemini & Copilot Can, and Can’t, Do
SEO is one of the most cost-effective ways to grow your marketing impact, but it’s also time and resource intensive. If you're part of a lean SMB marketing team, you may not have a dedicated SEO expert or the budget for a professional agency. That’s where
So Many Models: How to Choose the Right ChatGPT Model for Marketing
What a marketer needs to know about all the ChatGPT models available.
research
AI for DIY Market Research: A Final Four of Top Tools
My Final Four tournament of the top AI tools for a DIY AI market research national champion.
advanced voice
Advanced Voice: The Blue Orb That Might Change Everything
ChatGPT Advanced Voice isn’t just a new way to interact with AI, it’s a better one.
training
Where to Learn AI Marketing Without Breaking the Bank
From curious to capable: AI training courses that can get you started with a vision and a plan.
writing
AI Writes Fast, But You Still Need to Bleed a Little
AI reduces content creation time by 75%, but its can't replace the heart and soul that brings your content to life.
sales
AI DIY: Sales Enablement Use Cases for SMB Marketers
Many articles list the use cases for AI in marketing. Let's go deeper. Here's a behind the scenes look at three use cases in a small business.
jobs
Marketing Jobs in the AI Operating System
Marketing jobs are becoming about designing, training, and managing the systems that do the execution. Here are the ways your team's roles will evolve.
OS
How AI Becomes the Marketing Operating System of the Future
What does that actually mean for you as a marketer without a large team or enterprise tech budget? It requires rethinking how your department works. And how your role evolves.
study
The Marketer's Guide to Creating a Practical AI Roadmap
If you want to lead in the age of AI you need a roadmap. What does a good AI roadmap look like for marketers? Here's what McKinsey, Gartner, and others suggest.
study
If AI Gets Facts Wrong, How Can I Trust It With My Marketing?
AI tools make a lot of mistakes. Should marketers pull back on AI because it makes mistakes?