research
AI for DIY Market Research: A Final Four of Top Tools
My Final Four tournament of the top AI tools for a DIY AI market research national champion.
study
The Marketer's Guide to Creating a Practical AI Roadmap
If you want to lead in the age of AI you need a roadmap. What does a good AI roadmap look like for marketers? Here's what McKinsey, Gartner, and others suggest.
study
What Four Recent Studies Say About the State of AI in Marketing Today
Four recent State of AI in Marketing reports each offer a clear picture of how AI is becoming essential in marketing, but the depth of integration and the maturity of strategy vary widely.