advanced voice
Advanced Voice: The Blue Orb That Might Change Everything
ChatGPT Advanced Voice isn’t just a new way to interact with AI, it’s a better one.
Brian Cavoli
training
Where to Learn AI Marketing Without Breaking the Bank
From curious to capable: AI training courses that can get you started with a vision and a plan.
writing
AI Writes Fast, But You Still Need to Bleed a Little
AI reduces content creation time by 75%, but its can't replace the heart and soul that brings your content to life.
sales
AI DIY: Sales Enablement Use Cases for SMB Marketers
Many articles list the use cases for AI in marketing. Let's go deeper. Here's a behind the scenes look at three use cases in a small business.
jobs
Marketing Jobs in the AI Operating System
Marketing jobs are becoming about designing, training, and managing the systems that do the execution. Here are the ways your team's roles will evolve.
OS
How AI Becomes the Marketing Operating System of the Future
What does that actually mean for you as a marketer without a large team or enterprise tech budget? It requires rethinking how your department works. And how your role evolves.
study
The Marketer's Guide to Creating a Practical AI Roadmap
If you want to lead in the age of AI you need a roadmap. What does a good AI roadmap look like for marketers? Here's what McKinsey, Gartner, and others suggest.
study
If AI Gets Facts Wrong, How Can I Trust It With My Marketing?
AI tools make a lot of mistakes. Should marketers pull back on AI because it makes mistakes?
study
When AI Tools Boost Productivity but Hurt Motivation
While AI tools improved the quality of employee output, they lowered motivation and increased boredom. This isn’t a failure of AI — it’s a failure of how it is implemented.
experience
Why the AI Revolution is Different Than the Internet Revolution
Lessons from Cisco’s John Chambers: Experience and Disruption There are times when a seasoned leader offers a perspective that crystallizes a shift already underway. That’s what happened when I read McKinsey’s recent interview with John Chambers, former CEO of Cisco, in “Lead or Lag: CEOs Must Embrace
study
What Four Recent Studies Say About the State of AI in Marketing Today
Four recent State of AI in Marketing reports each offer a clear picture of how AI is becoming essential in marketing, but the depth of integration and the maturity of strategy vary widely.
AI forward
What Does It Mean to Be “AI Forward” in Marketing?
Being AI Forward isn’t just about using AI. It’s about integrating it into every facet of marketing in a way that is thoughtful, strategic, and — above all — human-centered.