Marketing starts with ideas, but marketers aren’t just idea generators. They’re idea activators. That’s where the ChatGPT Canvas to Canva workflow comes in. ChatGPT Canvas gives marketers an AI-driven drag-and-drop visual whiteboard to brainstorm, organize, and shape content ideas before you move into design. And when it’
AI is transforming how people discover information. Answer Engine Optimization (AEO) builds on traditional SEO by focusing on delivering the best possible answer, not just ranking for keywords.
In a world of infinite AI output, two human qualities are essential: trust and taste. Discover why your judgment is the ultimate differentiator.
SEO is one of the most cost-effective ways to grow your marketing impact, but it’s also time and resource intensive. If you're part of a lean SMB marketing team, you may not have a dedicated SEO expert or the budget for a professional agency. That’s where
What a marketer needs to know about all the ChatGPT models available.
My Final Four tournament of the top AI tools for a DIY AI market research national champion.
ChatGPT Advanced Voice isn’t just a new way to interact with AI, it’s a better one.
From curious to capable: AI training courses that can get you started with a vision and a plan.
AI reduces content creation time by 75%, but its can't replace the heart and soul that brings your content to life.
Many articles list the use cases for AI in marketing. Let's go deeper. Here's a behind the scenes look at three use cases in a small business.
Marketing jobs are becoming about designing, training, and managing the systems that do the execution. Here are the ways your team's roles will evolve.
What does that actually mean for you as a marketer without a large team or enterprise tech budget? It requires rethinking how your department works. And how your role evolves.
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If you want to lead in the age of AI you need a roadmap. What does a good AI roadmap look like for marketers? Here's what McKinsey, Gartner, and others suggest.
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AI tools make a lot of mistakes. Should marketers pull back on AI because it makes mistakes?
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While AI tools improved the quality of employee output, they lowered motivation and increased boredom. This isn’t a failure of AI — it’s a failure of how it is implemented.
experience
Lessons from Cisco’s John Chambers: Experience and Disruption There are times when a seasoned leader offers a perspective that crystallizes a shift already underway. That’s what happened when I read McKinsey’s recent interview with John Chambers, former CEO of Cisco, in “Lead or Lag: CEOs Must Embrace
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Four recent State of AI in Marketing reports each offer a clear picture of how AI is becoming essential in marketing, but the depth of integration and the maturity of strategy vary widely.
AI forward
Being AI Forward isn’t just about using AI. It’s about integrating it into every facet of marketing in a way that is thoughtful, strategic, and — above all — human-centered.