5 Things Marketers Need to Know About ChatGPT-5

After a week with ChatGPT 5, here are 5 things marketers need to know.

10 Helpful Blogs for AI Marketers

Resources for staying on top of AI marketing best practices.

Best Practices: Prompting ChatGPT in Agent Mode

Prompting in Agent Mode is less about creativity and more about clarity. You’re not brainstorming with a co-pilot, you’re managing a task runner. But once you make that mental shift, the potential opens up.

How Marketers Are Using ChatGPT Agents: 12 Real Use Cases

To help you get a handle on how ChatGPT Agent Mode works in practice, I’ve rounded up 12 examples from marketers who are using it right now—what they’re doing, how it’s performing, and what they’ve taken away from the experience.

From Prompts to Persistence: How ChatGPT Agents Promise to Transform Marketing Workflows

Shift from reactive content creation to autonomous, persistent execution across the marketing lifecycle.

How I Used AI to Transform Sales Training into a Human-Centered System

Our salespeople deserve training that works for them. Tools that are engaging, informational and helpful in the ways they need.

You’re Using AI, But Are You Really an AI Marketer?

Here’s how to use AI across the full marketing cycle and become a power user. Inspired by ActiveCampaign’s 2025 AI Marketing Report.

How Marketing Leaders Can Accelerate Company-Wide AI Adoption

Turn your team’s AI momentum into a catalyst for organization-wide transformation

Hiring Marketing Talent Today, When AI Is Still Rewriting the Job Description

Questions to ask marketing candidates right now to assess their judgement, adaptability, and fluency with AI as a creative partner.

Eight Seconds at a Time: The Frustrating Joy of AI Video Tools

SMB marketers may be in the sandbox phase of AI video now—and that’s exactly where we should be.

From Canvas to Canva: Turning ChatGPT Ideas into Marketing Assets

Marketing starts with ideas, but marketers aren’t just idea generators. They’re idea activators. That’s where the ChatGPT Canvas to Canva workflow comes in. ChatGPT Canvas gives marketers an AI-driven drag-and-drop visual whiteboard to brainstorm, organize, and shape content ideas before you move into design. And when it’

Get to Know AEO: Answer Engine Optimization is the Future of Search Marketing

AI is transforming how people discover information. Answer Engine Optimization (AEO) builds on traditional SEO by focusing on delivering the best possible answer, not just ranking for keywords.

NYTimes

Trust and Taste: The Two Human Qualities AI Can’t Replace

In a world of infinite AI output, two human qualities are essential: trust and taste. Discover why your judgment is the ultimate differentiator.

Can Gen AI Tools Audit Your SEO? What ChatGPT, Claude, Gemini & Copilot Can, and Can’t, Do

SEO is one of the most cost-effective ways to grow your marketing impact, but it’s also time and resource intensive. If you're part of a lean SMB marketing team, you may not have a dedicated SEO expert or the budget for a professional agency. That’s where

So Many Models: How to Choose the Right ChatGPT Model for Marketing

What a marketer needs to know about all the ChatGPT models available.

research

AI for DIY Market Research: A Final Four of Top Tools

My Final Four tournament of the top AI tools for a DIY AI market research national champion.

advanced voice

Advanced Voice: The Blue Orb That Might Change Everything

ChatGPT Advanced Voice isn’t just a new way to interact with AI, it’s a better one.

training

Where to Learn AI Marketing Without Breaking the Bank

From curious to capable: AI training courses that can get you started with a vision and a plan.

writing

AI Writes Fast, But You Still Need to Bleed a Little

AI reduces content creation time by 75%, but its can't replace the heart and soul that brings your content to life.

sales

AI DIY: Sales Enablement Use Cases for SMB Marketers

Many articles list the use cases for AI in marketing. Let's go deeper. Here's a behind the scenes look at three use cases in a small business.

jobs

Marketing Jobs in the AI Operating System

Marketing jobs are becoming about designing, training, and managing the systems that do the execution. Here are the ways your team's roles will evolve.

OS

How AI Becomes the Marketing Operating System of the Future

What does that actually mean for you as a marketer without a large team or enterprise tech budget? It requires rethinking how your department works. And how your role evolves.

study

The Marketer's Guide to Creating a Practical AI Roadmap

If you want to lead in the age of AI you need a roadmap. What does a good AI roadmap look like for marketers?  Here's what McKinsey, Gartner, and others suggest.

study

If AI Gets Facts Wrong, How Can I Trust It With My Marketing?

AI tools make a lot of mistakes. Should marketers pull back on AI because it makes mistakes?