mastery
You’re Using AI, But Are You Really an AI Marketer?
Here’s how to use AI across the full marketing cycle and become a power user. Inspired by ActiveCampaign’s 2025 AI Marketing Report.
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The Marketer's Guide to Creating a Practical AI Roadmap
If you want to lead in the age of AI you need a roadmap. What does a good AI roadmap look like for marketers? Here's what McKinsey, Gartner, and others suggest.
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If AI Gets Facts Wrong, How Can I Trust It With My Marketing?
AI tools make a lot of mistakes. Should marketers pull back on AI because it makes mistakes?
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When AI Tools Boost Productivity but Hurt Motivation
While AI tools improved the quality of employee output, they lowered motivation and increased boredom. This isn’t a failure of AI — it’s a failure of how it is implemented.
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What Four Recent Studies Say About the State of AI in Marketing Today
Four recent State of AI in Marketing reports each offer a clear picture of how AI is becoming essential in marketing, but the depth of integration and the maturity of strategy vary widely.